ASO Checklist: The Complete 50-Point Store Listing Audit

Trang store la tai san tiep thi quan trong nhat cua ung dung. Day la thu dau tien nguoi dung tiem nang nhin thay, va no quyet dinh ho bam "Tai" hay luot qua. The nhung hau het cac nha phat trien thiet lap mot lan roi khong bao gio xem lai.

Chung toi xay dung checklist nay sau khi danh gia hang tram trang store tren App Store va Google Play. Moi diem la dieu chung toi da thay anh huong truc tiep den xep hang, ty le chuyen doi, hoac ca hai. Khong co noi dung thua, khong ly thuyet - chi nhung diem quan trong.

Danh dau trang nay va lam tung phan mot. Moi diem bao gom nhung gi can kiem tra va tai sao no quan trong.

Ten va tieu de ung dung

Ten ung dung la yeu to xep hang quan trong nhat o ca hai store. Lam sai o day thi moi thu khac deu kho hon.

1. Them tu khoa chinh cua ban vao. Tu khoa gia tri nhat cua ban nen xuat hien trong ten ung dung. Ung dung co tu khoa trong tieu de xep hang cao hon trung binh 10,3%.
2. Giu duoi 30 ky tu. Ca iOS (30 ky tu) va Google Play (30 ky tu) deu co gioi han nghiem ngat. Giu duoi gioi han de tranh bi cat trong ket qua tim kiem.
3. Dat ten thuong hieu len dau. Dat ten thuong hieu truoc, theo sau la dau phan cach va tu khoa. Vi du: "Calm - Sleep & Meditation", khong phai "Sleep App - Calm".
4. Tranh nhoi nhet tu khoa. Nhoi nhieu tu khoa vao tieu de tong spam va co the vi pham chinh sach store. Mot tu khoa chinh la du.
5. Kiem tra do doc tren thiet bi. Kiem tra cach tieu de hien thi tren man hinh nho. Tieu de dai se bi cat - dam bao phan nhin thay co y nghia.

Phu de va mo ta ngan

Phu de (iOS) va mo ta ngan (Google Play) la truong van ban co tac dong lon thu hai. Chung xuat hien ngay ben duoi ten ung dung trong ket qua tim kiem.

1. Su dung het tat ca ky tu co san. iOS cho ban 30 ky tu, Google Play cho 80. Dung lang phi - moi ky tu la co hoi de xep hang.
2. Them cac tu khoa phu. Dung lap lai tu khoa tu tieu de. Su dung cac thuat ngu bo sung de mo rong pham vi tim kiem.
3. Truyen dat gia tri cot loi cua ban. Nguoi dung doc phu de de hieu ung dung lam gi. Can bang giua viec su dung tu khoa va su ro rang ve loi ich chinh.
4. Tranh cac cum tu chung chung. "Ung dung tot nhat" hay "Ung dung so 1" chang noi len dieu gi va lang phi ky tu. Hay cu the ve dieu gi lam ung dung cua ban khac biet.
5. Thu nghiem cac bien the khac nhau. Thay doi phu de moi 4-6 tuan va do luong tac dong len ty le chuyen doi va xep hang tu khoa.

Truong tu khoa (chi danh cho iOS)

Apple cho ban dung 100 ky tu cho tu khoa trong App Store Connect. Truong an nay truc tiep anh huong den nhung tim kiem nao ung dung cua ban xuat hien.

1. Su dung het 100 ky tu. De thua ky tu la bo lo co hoi xep hang. Dien day truong nay.
2. Phan cach bang dau phay, khong co khoang trang. Su dung dau phay khong co khoang trang de toi da hoa so luong tu khoa co the dien vao.
3. Khong lap lai tu tu tieu de hoac phu de. Apple da lam chi muc tieu de va phu de cua ban. Lap lai nhung tu do se lang phi khong gian tu khoa quy gia.
4. Chi su dung dang so it. Apple tu dong khop cac dang so it va so nhieu. "photo" khop voi ca "photo" va "photos".
5. Bo qua mao tu va gioi tu. Cac tu nhu "the", "and", "for" lang phi ky tu. Apple bo qua chung trong viec khop tim kiem.
6. Them ten doi thu canh tranh mot cach can than. Ban co the them ten thuong hieu doi thu lam tu khoa, nhung Apple co the tu choi cap nhat neu phat hien vi pham nhan hieu.
7. Thay doi tu khoa hieu suat thap. Xem xet xep hang tu khoa hang thang. Thay the tu khoa khong nam trong top 20 bang cac lua chon thay the moi.

Doc huong dan toi uu hoa tu khoa day du cua chung toi de tim hieu sau hon ve cac chien luoc nghien cuu va lua chon tu khoa.

Mo ta ung dung

Tren Google Play, mo ta duoc lap chi muc cho tim kiem. Tren iOS, no khong anh huong den xep hang nhung anh huong manh den chuyen doi. Du the nao, no can phai lam viec hieu qua.

1. Dat noi dung quan trong nhat vao 3 dong dau. Chi vai dong dau moi hien thi truoc "Doc them". Dat gia tri cot loi manh nhat va tu khoa cua ban o day.
2. Su dung dau cham hoac doan ngan. Tuong van ban se bi bo qua. Chia noi dung thanh cac khoi de quet voi loi ich ro rang.
3. Them bang chung xa hoi. De cap cac cot moc tai xuong, giai thuong, bao chi, hoac so luong nguoi dung dang chu y de xay dung long tin.
4. Them loi keu goi hanh dong ro rang. Ket thuc bang ly do thuyet phuc de tai ngay. Tinh cap bach hoac tinh nang doc quyen thuong hieu qua.
5. Them tu khoa mot cach tu nhien (Google Play). Tren Google Play, lap lai tu khoa muc tieu 3-5 lan trong mo ta. Giu cho tu nhien - dung nhoi nhet.
6. Cap nhat voi cac tinh nang moi. Khi ban phat hanh tinh nang lon, hay cap nhat mo ta. Mo ta cu ky bao hieu ung dung bi bo roi.

Tai nguyen hinh anh

Anh chup man hinh, bieu tuong va video xem truoc la nhung gi thuc su ban duoc ung dung cua ban. Hau het nguoi dung quyet dinh tai dua tren hinh anh, thuong khong doc mo ta.

Anh chup man hinh

1. Su dung tat ca cac vi tri anh chup man hinh co san. Apple cho phep toi da 10 anh, Google Play toi da 8. Su dung het - cang nhieu anh cang nhieu co hoi thuyet phuc.
2. Dat tinh nang tot nhat len dau. 2-3 anh dau tien hien thi ma khong can cuon. Bat dau voi tinh nang hoac loi ich hap dan nhat.
3. Them chu thich cho moi anh chup man hinh. Lop phu van ban ngan tap trung vao loi ich tang chuyen doi dang ke. Hien thi gia tri, khong chi giao dien.
4. Hien thi noi dung ung dung thuc te. Su dung du lieu thuc te trong anh chup man hinh, khong phai van ban mau. Nguoi dung muon thay trai nghiem thuc te nhu the nao.
5. Toi uu cho doc va ngang. Anh doc hien thi lon hon trong ket qua tim kiem o ca hai store. Su dung anh doc tru khi ung dung cua ban chu yeu la ngang.
6. Ban dia hoa anh chup man hinh cho cac thi truong chinh. Anh chup man hinh da dich chuyen doi tot hon dang ke. Uu tien 5 thi truong hang dau theo doanh thu.

Bieu tuong ung dung

1. Giu don gian va de nhan biet. Bieu tuong cua ban xuat hien o kich thuoc nho trong ket qua tim kiem. Thiet ke phuc tap tro nen kho doc. Su dung mot yeu to hinh anh manh.
2. So sanh voi doi thu. Dat bieu tuong cua ban canh 5 doi thu hang dau trong danh muc. No noi bat hay hoa lan?
3. Tranh van ban trong bieu tuong. Van ban tro nen kho doc o kich thuoc nho va kho ban dia hoa. Hay de hinh anh tu noi len.
4. Phu hop voi mau thuong hieu. Bieu tuong cua ban nen duoc lien ket ngay voi thuong hieu. Su dung mau sac nhat quan trong bieu tuong, anh chup man hinh va trai nghiem trong ung dung.

Video xem truoc

1. Giu duoi 30 giay. Video ngan hieu qua hon. Hien thi trai nghiem cot loi ngay lap tuc - dung xay dung tu tu.
2. Hien thi ung dung dang hoat dong. Su dung ban ghi man hinh thuc te, khong phai trailer dien anh. Nguoi dung muon thay nhung gi ho se thuc su su dung.
3. Thiet ke cho phat tu dong khong tieng. Video tu dong phat khong tieng tren App Store. Them lop phu van ban de thong diep truyen dat duoc ma khong can am thanh.

Tim hieu nen A/B test gi truoc de uu tien cac yeu to hinh anh nao se co tac dong lon nhat den ty le chuyen doi cua ban.

Xep hang va danh gia

Xep hang anh huong den ca thu hang va ty le chuyen doi. Chenh lech 0,5 sao co the dong nghia voi viec tang hoac giam 25% luot tai xuong.

1. Duy tri xep hang tu 4,0 sao tro len. Ung dung duoi 4,0 sao se giam ty le chuyen doi dang ke. Neu ban dang duoi nguong nay, hay tap trung khac phuc nhung van de ma nguoi dung phan nan nhieu nhat.
2. Su dung loi nhac danh gia trong ung dung mot cach chien luoc. Hien thi loi nhac danh gia sau nhung khoang khac tich cuc - hoan thanh nhiem vu, dat moc quan trong hoac ket qua thanh cong. Khong bao gio hien thi khi nguoi dung dang thay bat man.
3. Phan hoi cac danh gia tieu cuc. Phan hoi cua nha phat trien cho thay ban quan tam. Giai quyet van de, de xuat giai phap va nho ho cap nhat danh gia sau khi da xu ly xong.
4. Theo doi xu huong cam xuc trong danh gia. Su tang dot bien cua danh gia tieu cuc thuong bao hieu loi trong ban cap nhat gan day. Phat hien som truoc khi xep hang bi anh huong.
5. Dat lai xep hang khi cap nhat lon (iOS). Apple cho phep ban dat lai tom tat xep hang voi phien ban moi. Su dung dieu nay mot cach chien luoc sau khi sua cac loi lon.

Ban dia hoa

Ban dia hoa trang ung dung tren store la hoat dong ASO co ty suat hoan von cao nhat cho hau het cac ung dung. Trang da ban dia hoa o mot thi truong moi co the tang luot tai xuong 30-80% tai khu vuc do.

1. Ban dia hoa cho cac thi truong co doanh thu cao nhat cua ban. Kiem tra phan tich de xac dinh cac quoc gia co doanh thu cao nhat. Ban dia hoa cac trang do truoc - chi can tieu de, phu de va tu khoa cung da du.
2. Khong dich tu khoa bang may dich tu dong. Hanh vi tim kiem khac nhau theo tung ngon ngu. "Photo editor" co the la tu khoa hang dau bang tieng Anh, nhung nguoi dung tai Nhat Ban co the tim kiem mot cum tu hoan toan khac.
3. Ban dia hoa anh chup man hinh va chu thich. Van ban da dich tren anh chup man hinh giup tang ty le chuyen doi tot hon dang ke so voi hinh anh chi co tieng Anh tai cac thi truong khong noi tieng Anh.
4. Nghien cuu doi thu canh tranh dia phuong. Moi thi truong deu co doi thu dia phuong voi the manh khac nhau. Nghien cuu xem ung dung nao xep hang tot o tung quoc gia truoc khi ban dia hoa.
5. Su dung nghien cuu tu khoa theo tung khu vuc cu the. Su dung cong cu tu khoa hien thi luong tim kiem theo tung quoc gia. Tu khoa hieu qua o My co the co luong tim kiem bang khong o Duc.

Hieu suat ky thuat

Thuat toan cua store xem xet cac tin hieu chat luong ky thuat. Ung dung nhieu loi, cham hoac nang se bi xep hang thap hon du metadata hoan hao.

1. Giu dung luong ung dung o muc hop ly. Ung dung tren 200MB khong the tai xuong qua mang di dong. Day la rao can lon o cac thi truong dang phat trien noi Wi-Fi it pho bien.
2. Khac phuc ty le crash. Ca hai store deu theo doi ty le crash. Ty le crash cao lam giam kha nang hien thi va gay ra danh gia tieu cuc. Dat muc tieu duoi 1% phien co crash.
3. Duy tri tan suat cap nhat deu dan. Ung dung khong cap nhat trong hon 6 thang tao cam giac bi bo roi. Dat muc tieu it nhat mot ban cap nhat moi thang.
4. Ho tro cac phien ban he dieu hanh moi nhat. Apple va Google uu tien cac ung dung ap dung tinh nang OS moi. Cap nhat yeu cau OS toi thieu trong vong 6 thang sau cac ban phat hanh lon.
5. Toi uu hoa cho cac loai thiet bi chinh. Thu nghiem tren cac thiet bi pho bien nhat tai thi truong muc tieu. Trai nghiem tuyet voi tren iPhone 15 nhung crash tren iPhone SE dong nghia voi viec mat nguoi dung.

Danh gia doi thu canh tranh

ASO khong xay ra trong chan khong. Xep hang cua ban la tuong doi so voi doi thu. Danh gia dinh ky giup phat hien co hoi ma ho bo lo.

1. Xac dinh 5 doi thu canh tranh tu khoa hang dau cua ban. Day la cac ung dung xuat hien khi nguoi dung tim kiem tu khoa muc tieu cua ban. Chung co the khong giong voi doi thu kinh doanh cua ban.
2. Theo doi cac thay doi tu khoa cua ho. Khi doi thu thay doi tieu de hoac tu khoa, dieu do tiet lo chien luoc cua ho. Theo doi cac thay doi nay hang tuan.
3. Phan tich chien luoc hinh anh cua ho. Xem anh chup man hinh, bieu tuong va cach tiep can video cua ho. Thong diep nao duoc ho dat len dau? Ban co the lam gi khac biet?
4. Tim khoang trong tu khoa. Tim nhung tu khoa co gia tri ma doi thu co hang nhung ban thi khong. Day la co hoi de dang cho lan cap nhat tu khoa tiep theo.
5. Theo doi xu huong danh gia cua ho. Doi thu co danh gia giam la co hoi. Nguoi dung tim kiem thay the se tim cung tu khoa.

Doc huong dan phan tich doi thu cua chung toi de co quy trinh tung buoc tim tu khoa ma doi thu cua ban dang bo lo.

Kiem tra theo tung nen tang

Moi store co cac truong va quy tac rieng. Day la bang tham khao nhanh ve nhung diem khac biet chinh giua iOS App Store va Google Play.

Toi uu hoa lien tuc

ASO khong phai la viec lam mot lan. Moi truong store lien tuc thay doi - doi thu moi, cap nhat thuat toan, xu huong theo mua. Hay xay dung chu ky toi uu hoa deu dan.

1. Chay danh sach kiem tra nay hang quy. Dat nhac lich de kiem tra trang ung dung moi 3 thang. Nhieu van de xuat hien dan dan va de bi bo qua.
2. Theo doi thu hang tu khoa hang tuan. Theo doi hang tuan giup phat hien som su sut giam thu hang de ban co the phan ung truoc khi anh huong dang ke den luot tai xuong.
3. A/B testing tung yeu to mot. Chi thay doi mot bien moi lan thu nghiem - bieu tuong, thu tu anh chup, phu de - de ban biet chinh xac dieu gi tao ra su cai thien.
4. Theo doi cac co hoi theo mua. Mua tuu truong, nghi le va su kien tao ra cac dot tang tim kiem theo mua. Cap nhat tu khoa va noi dung sang tao de nam bat nhu cau nay.

Tong hop tat ca

Danh sach kiem tra 50 diem nay bao gom moi yeu to anh huong den kha nang kham pha va ty le chuyen doi cua ung dung. Ban khong can sua tat ca cung mot luc - uu tien cac muc co diem thap nhat va lam viec mot cach co he thong.

Nhung ung dung lien tuc xep hang cao khong phai la nhung ung dung co ngan sach lon nhat. Ma la nhung ung dung coi ASO la mot qua trinh lien tuc, thu nghiem va cai thien moi yeu to cua trang store.

San sang bat dau toi uu hoa? BoostYourApp cung cap cho ban cong cu de hanh dong tren moi muc trong danh sach kiem tra nay: Xep hang tu khoa, Kiem tra tu khoa, Trinh chinh sua metadata va nhieu hon nua - moi thu ban can de bien danh sach kiem tra nay thanh hanh dong.