App Store Keyword Research: Free Methods That Actually Work
You do not need expensive tools to do effective keyword research for the App Store. Learn 7 free methods to find high-value keywords for your app.
Vam ne nuzhny dorogie instrumenty, chtoby nayti otlichnye klyuchevye slova dlya vashego prilozheniya. Hotya platnye ASO-platformy predlagayut udobstvo, kazhdoe nablyudenie o klyuchevyh slovah mozhno obnaruzhit' besplatnymi metodami - esli znat', gde iskat'.
Posle let optimizatsii prilozheniy dlya App Store i Google Play my sveli nash protsess k 7 nadezhnym metodam, kotorye ne stoyat absolyutno nichego. Eto te zhe tekhniki, kotorye my ispol'zovali do sozdaniya BoostYourApp, i oni po-prezhnemu rabotayut zamechatel'no.
7
besplatnyh metodov rassmotreno
$0
obshchaya stoimost' dlya nachala
80%
klyuchevyh slov, naydennyh besplatnymi metodami, sovpadayut s rezul'tatami platnyh instrumentov
Metod 1: Mayning avtozapolneniya App Store
Poiskovye stroki App Store i Google Play - nastoyashchie zolotye zhily dannyh o klyuchevyh slovah. Kogda vy vvodite zapros, podskazi avtozapolneniya pokazyvayut, chto real'nye pol'zovateli na samom dele ishchut, ranzhirovannye po populyarnosti.
Shag 1
Vvedite vashe bazovoe klyuchevoe slovo
Vvedite vashe glavnoe klyuchevoe slovo v poiskovuyu stroku App Store ili Google Play i zapishite vse podskazi, kotorye poyavyatsya.
Shag 2
Poprobujte otdel'nye bukvy posle bazovogo klyuchevogo slova
Vvedite bazovoe klyuchevoe slovo, a zatem kazhdyh bukvu alfavita (naprimer, "fitness a", "fitness b"), chtoby obnaruzhit' dlinnokhvostye variatsii, o kotoryh vy nikogda by ne podumali.
Shag 3
Zapishite vse variatsii v tablitsu
Organizuyte vse podskazi v tablitse. Sgruppiruyte ih po nameren'iyu (informatsionnoe, navigatsionnoe, tranzaktsionnoe) dlya udobnoy prioritizatsii.
Poprobujte smenit' region ustroystva na raznye strany. Podskazi avtozapolneniya razlichayutsya v zavisimosti ot lokatsii, raskryvaya vozmozhnosti klyuchevyh slov, kotorye vy mozhete propustit' na svoem rynke.
Metod 2: Analiz zagolovkov konkurentov
Vashi konkurenty uzhe proveli issledovanie klyuchevyh slov za vas. Ih zagolovki i podzagolovki prilozheniy tshchatel'no optimizirovany, i ih analiz pokazyvaet, kakie klyuchevye slova oni schitayut naibolee tsennymi.
- Naydite 10 luchshih prilozheniy v vashey kategorii i otkroyte kazhdoe iz nih
- Izvlekite vse klyuchevye slova iz ih zagolovkov i podzagolovkov v spisok
- Otmet'te klyuchevye slova, kotorye poyavlyayutsya v neskol'kih zagolovkah konkurentov - eto vysokotsennnye tseli
Prochitayte nashe rukovodstvo po analizu konkurentov dlya podrobnogo opisaniya etogo protsessa.
Metod 3: Mayning otzyvov
Otzyvy o prilozheniyah - nedootsenennyy istochnik klyuchevyh slov. Pol'zovateli opisyvayut prilozheniya svoimi slovami, kotorye chasto otlichayutsya ot teh, chto ispol'zuyut razrabotchiki. Eti estestvennye frazy - imenno to, chto drugie pol'zovateli vvodyat v poiskovuyu stroku.
- Prochitayte bolee 50 otzyvov konkuriruyushchih prilozheniy v vashey kategorii
- Vydelite slova i frazy, kotorye pol'zovateli ispol'zuyut dlya opisaniya funktsiy, kotorye im nravyatsya ili neobhodimy
- Eti estestvennye pol'zovatel'skie vyrazheniya - vashi sil'neyshie kandidaty na klyuchevye slova, tak kak oni sovpadayut s real'nym poiskovym namereniem
Real'nyy primer
Analiziruyh otzyvy populyarnogo prilozheniya dlya produktivnosti, my obnaruzhili, chto pol'zovateli neodnokratno upominali "habit tracker" i "daily routine planner" - ni odna iz etih fraz ne poyavlyalas' v zagolovke ili podzagolovke prilozheniya. Oni stali vysokokonversionnymi klyuchevymi slovami dlya konkuriruyushchego prilozheniya.
Metod 4: Proverka cherez Google Trends
Google Trends ne pokazhet vam napryamuyu ob"em poiska v App Store, no eto otlichnyy besplatnyy instrument dlya proverki sprosa na klyuchevye slova i sravneniya otnositel'nogo interesa mezhdu terminami.
- Vvedite vashi klyuchevye slova-kandidaty v Google Trends i prover'te ih poiskovyy interes vo vremeni
- Sravnite otnositel'nyy interes mezhdu konkuriruyushchimi terminami, chtoby vybrat' sil'neyshie klyuchevye slova
- Prover'te sezonnye zakonomernosti - nekotorye klyuchevye slova perezivayut piki v opredelennye mesyatsy, chto vliyaet na sroki optimizatsii
Metod 5: Kampanii obnaruzheniya Apple Search Ads
Eto samoe blizkoe k real'nym dannym poiska App Store bez platnogo ASO-instrumenta. Zapustiv kampaniyu Search Match vsego za 5 $/den', Apple pokazhet vashe prilozhenie po zaprosam, kotorye schitaet relevantnymi, i soobshchit vam tochno, kakimi oni byli.
- Sozdayte kampaniyu Search Match v Apple Search Ads s nebol'shim dnevnym byudzhetom (5-10 $/den' dostatochno)
- Pozol'te Apple avtomaticheski sopostavlyat' vashe prilozhenie s poiskovymi zaprosami pol'zovateley v techenie minimum 7 dney
- Eksportiruite otchet po poiskovym zarosam - on raskryvaet tochnye zaprosy, kotorye pol'zovateli vveli i kotorye vyzvali vashu reklamu
Eto samoe blizkoe k real'nym dannym poiska App Store. Otchet po poiskovym zaprosa m pokazyvaet fakticheskie zaprosy pol'zovateley s dannymi o pokaza h i klikah - bestsennoe dlya prioritizatsii klyuchevyh slov.
Metod 6: Predlozheniya pohozhih prilozheniy
Razdel "Vam takzhe mozhet ponravit'sya" na kazhdoy stranitse prilozheniya formiruyutsya algoritmom magazina na osnove shodstva klyuchevyh slov i povedeniya. Eti pohozhie prilozheniya - okno v to, kak magazin kategoriziruyuet vashu nishu.
- Prosmatrivayte pohozhie prilozheniya, pokazyvaemye na stranicah vashey kategorii, i otmechayte povtoryayushchiesya temy klyuchevyh slov
- Prover'te, kakie klyuchevye slova eti pohozhie prilozheniya ispolzuyut v svoih zagolovkah i podzagolovkah - oni chasto raskryvayut smezhnye vozmozhnosti, kotorye vy ne rassmatrivali
Metod 7: App Store Connect Analytics
Esli u vas uzhe est' prilozhenie v App Store, Apple predostavlyaet besplatnye dannye o klyuchevyh slovah v App Store Connect. Eto dannye iz pervyh ruk pryamo ot Apple - tochnee lyubogo storonnego instrumenta.
- Prover'te vkladku Istochniki, chtoby uvidet', kakie poiskovye zaprosy deystvitel'no privodyat k zagruzkam vashego prilozheniya
- Izuchite pokazy po klyuchevym slovam, chtoby ponyat' vashu vidimost' po raznym poiskovym zarosam
- Opredelite klyuchevye slova s vysokimi pokazami, no nizkoy konversiey - eto vozmozhnosti dlya optimizatsii, gde luchshie skrinshoty ili opisaniya mogut uvelichit' zagruzki
Ob"edinyaem vse vmeste
Ni odin metod ne daet vam polnoy kartiny. Nastoyashchaya sila zaklyuchaetsya v ob"edinenii vsekh semi metodov v sistematicheskiy protsess issledovaniya klyuchevyh slov.
- Nachnite s mayninga avtozapolneniya, chtoby sozdat' shirokiy spisok kandidatov na klyuchevye slova
- Prover'te spros s pomoshch'yu Google Trends, chtoby otfil'trovat' terminy s nizkim interesom
- Utochnite spisok s pomoshch'yu analiza zagolovkov konkurentov, chtoby sosredotochit'sya na proverennykh vysokotsennykh klyuchevykh slovakh
- Rasstavte prioritety final'nyh vyborov, ispol'zuya dannye Search Ads, chtoby uvidet', kakie klyuchevye slova privodyat k real'nym klikam i zagruzkam
Prochitayte nashe polnoe rukovodstvo po optimizatsii klyuchevyh slov chtoby uznat', kak effektivno vnedrit' eti klyuchevye slova v listing prilozheniya.
Zaklyuchenie
Besplatnye metody poiska klyuchevyh slov bolee chem dostatochny dlya bol'shinstva nezavisimyh razrabotchikov i nebol'shih komand. Vam ne nuzhno tratit' sotni dollarov na instrumenty, chtoby nayti pravil'nye klyuchevye slova - nuzhno posledovatel'no primenyat' eti metody.
Posledovatel'nost' pobezhdaet instrumenty. Razrabotchik, kotoryy primenyaet eti 7 besplatnyh metodov kazhdyy mesyats, obgonit konkurentov, kotorye platyat za instrumenty, no optimiziruyut tol'ko odin raz.
Tem ne menee, po mere rosta vashego prilozheniya i otslezhivaniya desyatkov klyuchevyh slov na neskol'kih rynkah, platnye instrumenty vrode BoostYourApp mogut sekonomit' vam chasy ruchnoy raboty kazhduyh nedelyu. Luchshee vremya dlya obnovleniya - kogda vremya, potrachennoe na ruchnoy poisk, prevyshaet stoimost' instrumenta.
BoostYourApp Team
ASO & Analytics
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